Designing a web page sounds pretty easy. Especially when there are a lot of free tools and templates that can be used to create a basic site. However, designing an effective web page can be hard as it sounds.
Many things need to come together in order to create a page that is visually appealing and easy to use. I’ll dive in to show you how I design effective web pages that look good and converts!
Web Page Design Pointers for Creating an Effective Website
If you’re looking to create an effective web page, here are five tips to help you get started:
1. Define Web Page Goals
Defining your goals for a web page is an important step in the design process. After all, if you don’t know what you’re trying to achieve, there is no end result to work towards. There are three key questions that you need to answer when defining your goals: why, what, and how.
The why question is all about understanding your purpose. Why is your page important? What value do you provide? Answering these questions will help you to determine the overall tone and approach of your design.
If you cannot answer why your page is important, it’s best to trash it. Wasting your visitor’s precious time is like baking a cake only to leave it in the fridge. Making a web page takes time and if no one’s going to appreciate it, don’t bother making it!
The what question entails understanding what you need to include on your page. What content will help your visitors achieve their goals? What elements are essential for your visitors? Asking yourself these questions will help you focus on your design’s most important elements.
Your content should always be geared towards how it’s relevant to the customer. What problem do they have and how will your product/service help them solve it? Which brings us to the next question;
How will you solve your visitor’s problem? How will they benefit from landing on your page? How can you make their life easier? Asking these questions will help you to create a truly effective web design.
So, take some time to answer these three key questions before actually starting your web page design. It will make a world of difference in the final product.
2. Perfect Your Hero Section
A website’s hero section is one of the most important elements on the page. Also known as a banner, the hero section is typically the first thing visitors see when they land on a website. As such, it’s important to make sure that the hero section is well-designed and effective. Here are a few tips on how to design a hero section:
- Display the hero image (product, customer, founder, or non-contextual)
- Use positive messaging
- Use strong calls-to-action
The hero image of your hero section should display the importance of your business. If your main focus is the product then you should use high-quality images and videos that helps the user visually understand what your company offers.
This could also be accomplished by using a customer hero image. Showing a happy customer using your product or service will make the visitor envision a satisfied version of themselves if they purchase your offer.
The founder hero image displays a business owner front and center. This type of hero is best suited for independent service providers such as accountants, therapists, business coaches, etc.
Lastly, a non-contextual hero is an image that is unrelated to the product or service. This could be a skyline of the city you provide services in or the building where your customers will visit. Or this could just straight up be a bunch of shapes with fun color.
Personally, I don’t recommend using a non-contextual hero as it can confuse the user or leave them wondering if you actually perform any service at all.
You want your visitor to have a sense of comfortability and relief that you are able to solve their problem. Keep the messaging positive and upbeat to inspire them to take action. After all, your product should satisfy your customer at the end of the day.
Strong Call-to-Action (CTA)
Finally, include a converting call-to-action in your hero section. This could be a button that takes visitors to another page or directly to your offer.
The important components of your CTA is that it’s bright, uses strong action words, and is enthusiastic.
By following these pointers, you can ensure that your hero section is compelling and engaging.
3. Customer-Focus Your Copywriting
Your customers constantly keep their guard when debating a purchase. They are always looking for a reason to say, “this isn’t for me.”
This is why you must always focus your copywriting around your ideal customer. Customer-focused content has proven to be more effective and profitable!
Here are some pointers on how to write customer-focused content:
- Identifying ideal customer’s pain points
- Highlight benefits you offer
- Include social proof
Your headlines should be impactful and relevant. They should make a promise that you can deliver on. Next, use subheadings to engage your readers and lead them through your copy. Help them understand what you’re offering, why it’s valuable, and how it can help them solve their problem. Be sure to use strong language that speaks to the emotions of your potential customer.
Finally, include a strong call-to-action (CTA) that tells your reader what they need to do next. Make it easy for them to take that next step by having a button or link that takes them directly to where they need to go. By following these simple tips, you can craft an effective web page to help you connect with your potential customers and convert them into paying customers.
4. Maximize Performance
I cannot stress enough that people do NOT like waiting around. Your page speed is absolutely crucial to your web page design. It’s important to maximize the performance of your web pages so your visitors enjoy the overall experience.
A lean and clean web page with optimized photos and videos will load faster than a bloated web page with lots of fancy features. You can use photo optimizers like Tiny PNG to shrink the memory size and keep the quality.
One last thing to keep in mind is to optimize your web pages for mobile users. More than 90% of the global internet population use mobile devices to get online so you better make your website accessible!
Get Result-Oriented Web Design Services
Creating an effective web page doesn’t have to be complicated. You only need to define your goals, design your hero section, copywriting with the customer in mind, and maximize the performance of your website. However, if you’re not sure how to accomplish these tasks, you could benefit from working with a web designer!
Work with Curious Laiman Digital to create an effective and visually appealing business website! Request a FREE consultation today to work with me and see how I can take your web presence to the next level!