As a small business, you may be wondering if having a website is worth it. After all, can’t customers just find you on social media or through word-of-mouth? Sure, they can – but that doesn’t mean you shouldn’t have a website. In fact, there are several reasons why every small business needs a website.
A strong online presence is critical in any business. Your website is the second most important channel used in marketing, after social media. Customers who can’t find you online will take their business elsewhere. A website is a powerful tool that can help you grow your business and reach new customers.
Here are 10 reasons why you should create a website for your small business:
1. Customers Expect a Website
The first reason small businesses need a website is that customers expect it. In today’s digital world, people are used to being able to find information about businesses online. If you don’t have a website, potential customers may think you’re not credible or legitimate. In fact, nearly 26% of consumers say they won’t recommend a business that doesn’t have a website.
Having a website also makes it easier for customers to find you. Customers can simply search for your business to learn more about the services you provide.
2. A Business Website Looks Professional
One of the most important things a small business owner can do is look professional. In today’s competitive marketplace, it is essential to have a website that gives off a polished and trustworthy vibe. A well-designed website sends the message that you are serious about your business and are willing to invest in its future.
More importantly, 73% of buyers use mobile when shopping online. This means customers are more inclined to make a purchase from a company through a mobile device. Thus, a business website that has responsive design is critical to the company’s success!
3. Increase Visibility With SEO
Having a website also makes it easier for customers to find you. Suppose you have a strong SEO (Search Engine Optimization) strategy. In that case, your site will increase in search engine results pages (SERPs), making it more likely that potential customers will stumble upon your business.
You can also use your website for social media marketing activities through blog posts, social posts, and email marketing. By doing this, you are increasing your chances of reaching new customers and generating leads.
4. Local Businesses Thrive With a Website
If you are running a local business, it is essential to have a business website. This is because people are increasingly turning to the internet to find businesses in their area. In fact, 46% of consumers use the Internet to find local services, 28% of all local searches make a purchase, and 24.4% of all clicks go to the first search result! (SafariDigital)
Local businesses can thrive even greater when taking advantage of local SEO. A website makes it easier for you to utilize local SEO strategies so potential customers in your area can find you and learn more about your products or services. You can also use your website to promote local events and post special offers, enticing people to visit your business.
5. Compete With Businesses
One of the biggest reasons businesses fail is too much competition. Having a website allows you to compete with businesses by providing helpful content, more information about your services, and where to find your business. All of these things naturally improve your SEO which makes it easier for potential customers to find your business. If customers can’t find your business, they WILL find someone else.
According to the most recent data, 71% of small businesses have websites. This means if you don’t have a website, another business can and will sweep away any customers looking for your services.
6. Social Proof
Another reason small businesses need websites is social proof. People are more likely to buy from a business if they can see that other people have bought from them before. A website allows you to show off your happy customers and their testimonials. Social proof can help attract new customers and build trust with potential customers.
With 82% of the United States population using a major social media platform, your small business can greatly benefit from creating a business profile and linking your website.
7. Full Control Over Your Website
As a small business owner, you have complete control over your website. You can change the site’s content, design, and functionality anytime without going through a third party. There are no limits on what you can do with your site, which gives you the freedom to make it your own and stand out from the competition.
Full control of your website allows you to quickly adapt to the ever-changing needs of your business and keep your website up-to-date with the latest information.
8. Business Website Is Easy to Manage
Small business owners have a lot on their plate. They are responsible for managing many different aspects of their business, from handling customer inquiries to keeping track of inventory levels. A website is easy to manage and can take some of the burdens of small business owners. With a few clicks, they can update their site with new content, products, or services.
9. Easily Showcase Products and Services
Another significant reason small businesses need websites is to display their goods and services. A business website provides an easy way for customers to learn about a business’s offers and make purchases.
Customers can also leave reviews and ratings on a small business website, which can help other potential customers make informed decisions about whether or not to do business with the company. Additionally, a website gives small businesses a platform to share their brand story and connect with customers on a deeper level.
10. Establish Your Place in Your Industry
A website is one of the best ways to establish your business as a credible source in your industry. Having a website, you can show prospects your knowledge in your craft and success stories from your loyal customers.
In today’s day and age, consumers are looking for trust and confidence. Showing your expertise and how your services can solve consumers problems can elevate their trust. Also, promoting testimonials gives an extra boost of confidence in your consumers.
According to the most recent data, 71% of small businesses have websites. This means if you don’t have a website, another small business can and will establish a bigger place in their industry than you.
Get an Easy-To-Use Website Today!
If you’re a small business owner, having a website for your business is crucial. A website allows you to reach a wider audience of potential customers, build credibility, and establish yourself as an expert in your industry.
Curious Laiman Digital can help you create a custom website for your small business. We’ll work with you to build your website that reflects your brand and goals. Request a call with one of our consultants today to learn more about how we can help you grow your business online.